Demand Generation Lead (AI)

Location: US remote; applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

Company

hirify.global is an AI-powered customer intelligence platform that unifies feedback from sales calls, support tickets, and research for enterprise and startup teams.

What you will do

• Own the enterprise demand plan, including audiences, account segments, offers, campaigns, targets, and budget.
• Build integrated campaigns across paid media, web, email, events, content, webinars, and sales outreach.
• Run account-based marketing programs by selecting target accounts, mapping buying groups, using intent signals, and coordinating tailored engagement.
• Create expansion demand within existing enterprise customers by using product adoption, account activity, customer proof, and new use cases.
• Work directly within sales motions, participate in pipeline reviews, provide follow-up plans, and improve programs using deal feedback.
• Build and scale AI-powered workflows, prompts, automation, internal tools, and reporting with Engineering and Revenue Operations.

Requirements

• Senior individual contributor experience in B2B SaaS demand generation, account-based marketing, or growth.
• Track record of creating new-business and expansion pipeline through complex sales cycles.
• Strong account-based marketing skills, including account selection, buying-group research, intent signals, personalization, and Sales alignment.
• Hands-on ownership of demand programs, from audience building and briefs to launches, funnel audits, and performance analysis.
• Experience measuring success through sales acceptance, opportunity progression, pipeline, and revenue.
• Hands-on fluency with AI tools such as Claude or ChatGPT, including improved workflows, agents, and prompts.

Nice to have

• Experience partnering with Engineering and Revenue Operations to build internal tools, integrations, and automation beyond standard marketing platforms.
• Experience working across Sales, Customer Success, Product Marketing, Data, Engineering, Creative, Web, and Growth.

Culture & Benefits

• Flexible remote setup for the US team.
• Competitive base salary plus equity options.
• $3,000 learning and development allowance or up to $1,000 in wellness benefits.
• Four weeks of accrued leave, floating public holidays, and additional Kit Kat days.
• Up to four weeks per year working from anywhere in the world as a travel benefit.
• Parental leave, return-to-work support, and comprehensive US health, dental, vision, and 401(k) benefits.