Marketing Director (Fintech)

Location: Remote - United States

Salary: $155,000–$175,000 annually, plus bonus

Company

Digital banking solutions provider delivering cloud-native experiences for credit unions, banks, and their members.

What you will do

• Build, implement, and optimize account-based marketing programs for the existing client base.
• Translate account audits and whitespace data into product, contact, and timing priorities for Account Executives.
• Segment high-value accounts and identify cross-sell and upsell opportunities with client experience and product marketing teams.
• Create account-specific content, QBR presentations, executive briefing documents, and personalized outreach sequences.
• Establish campaign KPIs, report on performance, and optimize ABM tactics using data.
• Manage outreach, segmentation, and engagement tracking through marketing automation and CRM platforms such as HubSpot.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least 7 years of progressive B2B marketing experience, including account-based marketing, enterprise marketing, or a related area.
• Proven success developing and executing targeted ABM strategies, ideally in B2B SaaS, fintech, or financial services.
• Experience collaborating cross-functionally and influencing senior stakeholders.
• Strong knowledge of digital, event, direct mail, and targeted advertising channels.
• Advanced experience with ABM tools, marketing automation platforms, and CRM systems; HubSpot experience is preferred.

Culture & Benefits

• Remote work within the United States.
• Medical, dental, and vision insurance.
• 401(k) with company match, flexible paid time off, and 12 paid holidays.
• Paid sick leave and paid parental and family leave.
• Lifestyle spending account, tuition reimbursement, and cell phone stipend.
• Culture centered on curiosity, innovation, trust, collaboration, and continuous improvement.