Head of Lifecycle & Brand Marketing (Fintech)

Location: Remote in the United States

Salary: $148,000–$222,000 USD per year, plus potential performance-based bonuses and equity grants

Company

hirify.global is a fintech platform that works with banks to provide responsible financial products and services that support financial inclusion and financial health for everyday Americans.

What you will do

• Own the customer lifecycle strategy across prospects, first-time customers, repeat customers, and disengaged customers, with a focus on acquisition, conversion, retention, repayment, servicing, and collections communications.
• Lead the omnichannel communications strategy and roadmap across email, SMS, and web, serving as the strategic owner of Braze platform architecture.
• Partner with Data and Product teams to build customer cohorts, identify lifecycle drop-offs, and develop interventions that improve customer value and product experiences.
• Define brand standards, positioning, voice, tone, visual identity, and creative direction across product lines and lifecycle campaigns.
• Use customer NPS, competitive intelligence, and qualitative insights to improve the customer experience and guide go-to-market strategy.
• Lead, mentor, and scale a team of lifecycle marketers, designers, and MarTech specialists, including 4+ direct reports.

Requirements

• 10+ years of marketing experience, with a focus on customer marketing.
• 6+ years of experience inspiring, managing, and coaching people and teams.
• Fintech experience and an understanding of highly regulated environments and basic marketing law.
• Experience delivering marketing through CRM platforms, specifically Braze.
• Ability to develop strategic roadmaps, prioritize multiple initiatives, analyze KPIs, and lead cross-functional work.
• Strong brand, creative, communication, stakeholder management, and team leadership skills.

Nice to have

• Familiarity with Figma, Monday, Jira, and related design, prototyping, project, program management, and development lifecycle tools.
• Experience identifying industry trends and marketing best practices.

Culture & Benefits

• Flexible remote work environment.
• 401(k) matching, generous paid time off, and medical, dental, and vision coverage.
• Tuition reimbursement, LinkedIn Learning, and lifestyle benefits through Fringe.
• Additional benefits include DoorDash DashPass, Figo pet insurance, and Rocket Lawyer.
• Inclusive, collaborative culture focused on financial inclusion, customer experience, continuous improvement, and responsible credit access.

Hiring process

• Discuss compensation expectations during the hiring process.
• Reasonable accommodation is available for qualified candidates during the application and interview process.