2 дня назад
Senior Data Analyst - Marketing Sciences (eCommerce)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Data Analyst - Marketing Sciences (eCommerce): Developing data-driven insights, customer segmentations, and measurement strategies for marketing, personalisation, and customer experience with an accent on customer behaviour analysis, campaign effectiveness, and experimentation. Focus on querying large datasets, analysing A/B tests, identifying personalisation opportunities, and translating complex findings into commercial recommendations.
Location: Based from the head office in Enderby, Leicestershire, United Kingdom
Company
An eCommerce retail business with a growing data team supporting marketing, personalisation, commercial strategy, and customer experience.
What you will do
- Partner with marketing, personalisation, commercial, and wider business teams to identify analytical opportunities and gather project requirements.
- Query and analyse large transactional, demographic, and online datasets to uncover trends and build detailed customer profiles.
- Develop customer segmentations and actionable insights to improve marketing effectiveness and audience targeting.
- Measure campaign performance and present analytical findings and strategic recommendations to non-technical stakeholders.
- Identify data-driven opportunities for personalisation and improvements to the customer journey.
Requirements
- Background in marketing analytics, customer segmentation, campaign measurement, or a similar area.
- Experience analysing digital customer journeys, marketing effectiveness, or personalisation strategies.
- Strong SQL and Python skills for data querying and manipulation.
- Experience in an eCommerce or digital marketing environment.
- Excellent communication and time management skills, including the ability to translate complex data into clear commercial recommendations and manage competing priorities.
- Experience with A/B testing analysis and experimental design.
Nice to have
- Knowledge of Databricks and BigQuery.
Culture & Benefits
- Company performance-based bonus and Sharesave scheme.
- Employee discounts across , partner, beauty, and other retail brands.
- On-site nursery, restaurants, and free on-site parking.
- Digital GP and health and wellbeing services.
- Financial wellbeing support, apprenticeship opportunities, support networks, and discounted gym memberships.
- Workplace adjustments are available during the application process for candidates who need them.
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