Senior Analyst — Customer (Beauty)

Location: Icon 1, WA15 0AF, Manchester, UK

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition businesses, including hirify.global Beauty and hirify.global Nutrition.

What you will do

• Own customer analytics projects across acquisition, retention, CRM, loyalty, marketing performance, and personalisation.
• Build customer segmentations, cohort analyses, behavioural models, KPI frameworks, and marketing mix modelling inputs.
• Analyse marketing channel performance and connect customer-level acquisition and retention insights to commercial decisions.
• Write and maintain complex SQL queries and analytical scripts, working with Engineering on the customer data model.
• Build dashboards and reports and present clear recommendations to Customer and Beauty stakeholders.
• Manage analytical requests, coach the Customer Analyst, and collaborate across Beauty, Marketing, Brand, and Data Engineering.

Requirements

• Typically 3+ years of experience in customer analytics, CRM, or marketing analytics.
• Strong SQL skills and experience with customer segmentation, cohort analysis, or lifecycle analytics.
• Experience with ecommerce metrics, including conversion, funnels, and site performance.
• Ability to combine quantitative data with customer research, surveys, and feedback.
• Strong communication and stakeholder management skills, with the ability to work independently and own complex analysis end-to-end.
• Ability to communicate complex analysis clearly to non-technical stakeholders.

Nice to have

• Experience in beauty, lifestyle, fashion, or ecommerce environments.
• Exposure to marketing mix modelling or econometric approaches to marketing measurement.
• Familiarity with CRM or marketing automation platforms.
• Experience with Tableau or equivalent BI tooling.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an industry training provider.
• 25 days of annual leave plus bank holidays, a birthday day off, enhanced parental pay, compassionate leave, buyable leave, and volunteer leave.
• Access to an in-house GP, Bupa Employee Assistance Programme, on-site gym, and on-site physiotherapy.
• Salary sacrifice savings on personal technology, a subsidised bus pass from Manchester City Centre, staff discounts, and an on-site staff shop.
• Referral rewards and anniversary gifts for long service.