5 дней назад
Marketing Scientist
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Scientist (Marketing Measurement/Ecommerce): Building and executing measurement strategies for large omnichannel brands, translating MMM, incrementality testing, and attribution outputs into decisions on channel mix, budget allocation, and growth strategy with an accent on complex ecommerce measurement. Focus on interpreting null results and halo effects, evaluating true incremental impact across online and offline channels, and turning customer insights into product decisions.
Location: United Kingdom; remote
Company
provides an AI operating system for ecommerce brands, combining business data, measurement, and actionable automations to improve profitable growth.
What you will do
- Own the measurement journey for a portfolio of large ecommerce brands, from kickoff and test design through results interpretation and recommendations.
- Build and translate marketing mix models, incrementality tests, and attribution analyses into decisions about channel mix, budget allocation, and growth strategy.
- Design measurement strategies based on each brand’s media mix, investment levels, business goals, and priority questions.
- Explain confidence levels, null results, halo effects, attribution gaps, and cross-channel implications to non-technical stakeholders.
- Support prospect conversations as a measurement subject matter expert and translate customer challenges into actionable product feedback.
- Work cross-functionally with Product, Data Science, and Customer Success to connect customer complexity with Compass solutions.
Requirements
- Hands-on operator experience making marketing performance and budget decisions at a meaningful-revenue brand, rather than solely as an agency buyer or advisor.
- Strong understanding of last-click attribution, multi-touch attribution, marketing mix modeling, and incrementality testing.
- 5+ years running or closely overseeing paid media across Meta, Google, TikTok, or similar platforms.
- Experience with omnichannel marketing across DTC, Amazon, wholesale, and retail.
- Experience evaluating or acting on incrementality test results, including GeoLift, holdouts, or synthetic controls, in support of real budget decisions.
- Ability to communicate complex measurement findings to executives, media buyers, and other non-technical stakeholders.
Culture & Benefits
- Customer-obsessed environment focused on creating measurable customer impact.
- Fast-moving culture centered on rapid iteration and delivery.
- Values of candour, directness, trust, curiosity, integrity, and empathy.
- Inclusive workplace and equal opportunity employment.
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