Data Analytics, Director

Location: London, United Kingdom. Hybrid work with teams in the office around four days a week.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalised marketing and measurement solutions for global brands.

What you will do

• Develop measurement and testing plans aligned with marketing objectives and manage their delivery and global rollout.
• Lead campaign reviews, generate actionable insights, and improve marketing and business effectiveness.
• Design experiments and implement measurement frameworks focused on brand lift and conversion lift studies.
• Build strategic relationships with senior client marketing, analytics, and data stakeholders.
• Coordinate with data engineering teams and define automation strategies for new tools and solutions.
• Support high-value analytics projects, new business pitches, vendor coordination, contracts, and statements of work.

Requirements

• Degree in a quantitative field such as statistics, mathematics, economics, engineering, physical science, or computer science.
• Experience in analytics, measurement, data science, or a related field, including media campaign measurement through Meta or Google.
• Strong knowledge of statistics, hypothesis testing, descriptive statistics, distribution theory, and advanced measurement methods including MMM, MTA, Sales Lift, and Brand Studies.
• Proficiency in SQL and R or Python, including pandas, numpy, scipy, and matplotlib.
• Strong communication, presentation, problem-solving, and critical-thinking skills, including the ability to explain complex ideas to technical and non-technical audiences.
• Experience managing or mentoring people and project-managing analytics projects with cross-functional teams.

Culture & Benefits

• Access to training, development resources, Google Cloud Platform, and a global community of analysts and data scientists.
• Collaborative environment focused on creativity, connection, inclusion, and professional growth.
• Employee resource groups, in-office events, and opportunities to participate in thought leadership.
• Benefits include medical, retirement, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.