Manager, Field Marketing - US Majors Financial Services

Location: New York, United States; hybrid schedule with 2–3 days per week in the office; up to 40% travel

Salary: $143,000–$187,900 per year

Company

Snowflake provides the AI Data Cloud, helping enterprises use data and technology to drive business impact.

What you will do

• Lead the end-to-end field marketing strategy for major US financial services accounts across banking, asset management, capital markets, and insurance.
• Manage, mentor, and develop two field marketing individual contributors while remaining hands-on with major initiatives.
• Design and execute targeted campaigns, executive roundtables, roadshows, partner programs, and customer experiences.
• Align marketing programs with Enterprise Sales leadership, Account Executives, SDRs, and ecosystem partners.
• Coordinate with Product Marketing, Account Based Marketing, Growth Marketing, Partner Marketing, and Industry Solutions teams.
• Measure account engagement, opportunity acceleration, pipeline impact, and campaign ROI.

Requirements

• 5+ years of B2B field marketing experience in enterprise software or SaaS.
• 2+ years of direct people management experience, including coaching and developing individual contributors.
• Experience supporting high-value enterprise accounts; Financial Services or FinTech experience is strongly preferred.
• Experience analyzing campaign performance, managing marketing budgets, and tracking pipeline attribution.
• Familiarity with Salesforce, Marketo, Demandbase, or 6sense.
• Must be legally authorized to work in the United States without restriction and able to follow the hybrid office schedule.

Nice to have

• Financial Services or FinTech industry experience.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Culture & Benefits

• Impact-focused, collaborative, and innovation-oriented work environment.
• AI-native approach to using emerging tools and improving how work gets done.
• Opportunity to work closely with Sales leadership and influence growth in strategic enterprise accounts.
• Responsibility for maintaining confidentiality and protecting sensitive customer data.