Integrated Marketing Manager (Fintech)

Location: Remote, US

Annual US base salary: $100,000–$120,000 USD

Company

hirify.global provides payment technology and gateway infrastructure for software companies, ISOs, fintech innovators, and other partners.

What you will do

• Own the integrated marketing strategy and plan for the core payment gateway, aligned with pipeline and revenue goals.
• Develop and execute multi-channel campaigns to acquire ISO partners, increase gateway adoption, and support cross-sell and upsell opportunities.
• Create verticalized marketing strategies for parking, transit, EV charging, healthcare, and other priority markets.
• Develop positioning, messaging, thought leadership, customer stories, campaign content, and sales enablement materials.
• Partner with sales, channel, product marketing, content, and demand generation teams on targeting, lead follow-up, and conversion.
• Track KPIs, manage campaign execution and budgets, and optimize targeting, messaging, channel mix, and performance.

Requirements

• 5–7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
• Experience developing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
• Experience with verticalized marketing, market-specific positioning, messaging, and go-to-market programs.
• Strong understanding of partner- or channel-led B2B models; experience with ISOs, ISVs, PayFacs, or payments audiences is highly desirable.
• Experience with sales and demand generation processes, agency partners, project management, communication, and stakeholder alignment.
• Experience with marketing automation and digital marketing tools, including Salesforce, HubSpot, Pardot, ZoomInfo, SEM, SEO, PPC, display, programmatic advertising, and GA4.

Culture & Benefits

• Remote-first work culture.
• Competitive compensation and benefits with personal growth and advancement opportunities.
• Flexible paid time off and dedicated sick time.
• Health, dental, vision, life, disability, and flexible spending account benefits.
• 401(k) matching of up to 4% after two months of service and paid parental leave.
• Volunteer days, employee referral programs, colleague recognition, and diversity and inclusion initiatives.