2 дня назад
Head of Brand & Product Marketing (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Brand & Product Marketing (AI): Building and leading Workstream's brand, product marketing, content, and design function as the company expands from vertical SaaS into an AI-native platform for the frontline workforce with an accent on positioning, product launches, and revenue impact. Focus on testing market narratives, launching AI, HR, hiring, and payroll products, enabling Sales, and leading a high-output marketing team.
Location: San Francisco, United States; 4–5 days per week in-office. Relocation to San Francisco is required and relocation and visa sponsorship are supported for the right candidate. Occasional travel is required for customer visits, conferences, and team events.
Company
is a high-growth Series B company building an all-in-one HR, payroll, and hiring platform for the hourly and frontline workforce, with an expanding AI-native product portfolio.
What you will do
- Own 's positioning and messaging, including testing the restaurant-focused and broader frontline-workforce narratives.
- Lead go-to-market launches across AI assistant, hiring, HR, and payroll products, including messaging, pricing and packaging input, launch plans, and sales enablement.
- Manage content and design across the website, case studies, video, webinars, and social channels.
- Support Sales and partnerships with competitive analysis, ROI narratives, customer proof, and deal feedback.
- Manage and develop a high-output team of product marketers, content marketers, and designers while contributing as a senior individual contributor.
Requirements
- 5+ years of B2B marketing experience with substantial product marketing depth.
- Experience building and leading dynamic marketing teams.
- Experience starting a company, category, or function from zero; former founders are welcome.
- Strong writing, positioning, operational, and commercial skills, with a focus on pipeline and revenue.
- Regular use of AI agents and experience with AI-driven automation or data-processing workflows.
- Familiarity with marketing tools such as HubSpot, Google Analytics, and Google Tag Manager.
Nice to have
- Experience with SMB buyers, hourly or frontline workforces, HR technology, or payroll.
- Prior exposure to code-based automation workflows such as Python scripts, APIs, or Zapier.
Culture & Benefits
- Mission-driven, fast-paced environment focused on building rather than maintaining.
- Health insurance and flexible PTO.
- Monthly payment directly to a bank account.
- Singapore public holidays are followed, with CPF and taxes processed by .
- Company-issued device provided.
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