Social Media Specialist

Location: Camden, New Jersey 08103, United States

Salary: $64,600–$88,900 per year

Company

Campbell’s is a food company with a portfolio of established food and snack brands, including Campbell’s, V8, Pace, Prego, Rao’s Homemade, Goldfish, Kettle Brand, and Snyder’s of Hanover.

What you will do

• Develop and execute social media strategies for a portfolio of food and snack brands.
• Create, publish, and optimize monthly and annual social content calendars.
• Partner with brand marketing, communications, creative, analytics, agency, and creator teams on channel-first content.
• Identify emerging social trends, cultural moments, and creator opportunities.
• Manage owned social content, brand voice, standards, publishing timelines, and stakeholder expectations.
• Monitor performance metrics and social listening insights to recommend improvements to content and community engagement.

Requirements

• Bachelor’s degree in communications, marketing, advertising, public relations, journalism, or a related field; equivalent experience may be considered.
• 3+ years of social media or digital marketing experience, preferably in consumer packaged goods, agency, food, beverage, or snacking environments.
• Experience developing social strategies, managing content calendars, publishing content, and supporting multi-channel campaigns.
• Strong social listening, trend identification, cultural insight, KPI measurement, and performance analysis skills.
• Hands-on experience creating multimedia and digital social assets, including food-related content, food styling, and food photography.
• Excellent communication, collaboration, stakeholder management, and project prioritization skills.

Nice to have

• Experience supporting video or photo shoots and using graphic design or video editing tools.
• Experience with Sprout Social, Google Analytics, and digital performance reporting platforms.
• Knowledge of creator marketing and influencer-driven content strategies.
• Passion for food, beverages, snacking culture, culinary trends, and internet culture.

Culture & Benefits

• Medical, dental, disability, accidental death and dismemberment, and life insurance benefits begin on the first day.
• 401(k) plan with company matching and immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site day care, company store, employee resource groups, and community giving support.
• Equal opportunity employment and a collaborative environment with cross-functional marketing and commercial partners.