Senior Manager, Social Media (AI)

Location: Hybrid within 30 miles of the AOB in Florida or from a remote workspace in the United States. Monday–Friday, 8am–5pm; hours may vary, with occasional after-hours, weekend, holiday, and community-event coverage.

Salary: $101,691.20–$140,000 annually, based on experience.

Company

hirify.global provides membership, travel, insurance, financial services, and roadside assistance to approximately 14 million members and customers across 14 states and two U.S. territories.

What you will do

• Define and evolve enterprise-wide social media strategy, channel objectives, audience growth plans, and KPI frameworks.
• Lead governance, taxonomy, reporting, brand safety, moderation standards, and performance optimization across corporate and local channels.
• Develop executive reporting and translate social listening, sentiment, and performance insights into business recommendations.
• Lead AI-enabled content workflows, automation initiatives, social listening platforms, dashboards, and Salesforce Marketing Cloud alignment.
• Own enterprise influencer and creator strategy, including the transition of influencer programs in-house and evaluation of agencies and partners.
• Coach social media professionals and influence cross-functional stakeholders across a complex matrixed organization.

Requirements

• Bachelor’s degree in marketing, advertising, business administration, communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Experience defining strategy across multiple social platforms, managing agencies, and influencing executive and cross-functional stakeholders.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud, lifecycle marketing, social listening, cross-channel measurement, and performance frameworks.
• Experience with AI-enabled tools, modern content workflows, governance, brand safety, and data-informed decision-making.

Nice to have

• Experience building or transforming in-house social media capabilities.
• Experience in highly regulated or brand-sensitive environments.
• Familiarity with emerging platforms and creator economy best practices.
• Experience supporting distributed teams, field organizations, or agent networks.

Culture & Benefits

• Hybrid or remote-work flexibility based on the role’s Florida location requirements.
• Medical, prescription, dental, vision, HSA, FSA, life insurance, disability, critical illness, accident, and pet insurance options.
• 401(k) plan with company matching and additional contributions.
• Paid time off, company holidays, mental health and floating holidays, volunteer time, and paid leave programs.
• Tuition assistance, professional certification reimbursement, career development opportunities, AAA membership, roadside assistance, and travel discounts.

Hiring process

• Applicants should provide links to social media accounts, campaigns, content initiatives, portfolios, or case studies demonstrating relevant impact.
• Employment is contingent on required background and drug screening.