Head of Trade Marketing (Alcohol)

Location: Dublin 24, Leinster, Ireland (Hybrid)

Company

hirify.global is an Irish premium brand builder focused on developing and distributing consumer brands, including products in the alcohol business.

What you will do

• Lead alcohol shopper strategy across ROI and NI, aligned with brand, commercial, and customer priorities.
• Own POS toolkits, customer sell-in support, execution standards, and channel-specific KPIs.
• Manage the full POS process from briefing and forecasting through production, storage, allocation, deployment, and evaluation.
• Manage trade marketing agencies and POS suppliers, tracking quality, cost, speed, innovation, and delivery reliability.
• Coordinate new-brand onboarding and launch execution, including customer tools, activation plans, POS readiness, and launch tracking.
• Lead and develop the Trade Marketing team while coordinating with Consumer Marketing, Commercial, National Accounts, Field Sales, Supply Chain, Insights, suppliers, and Brand Owners.

Requirements

• 7+ years of FMCG trade marketing, shopper marketing, or commercial activation experience.
• Experience in alcohol, beverages, or premium branded goods is preferred.
• Strong experience with shopper strategy, POS toolkits, customer sell-in support, and execution standards.
• Commercial experience managing budgets, suppliers, POS forecasts, stock, and ROI.
• Proven ability to lead teams, set priorities, and build accountability across functions.
• Strong organisation, project management, pace, and attention to detail.

Culture & Benefits

• Hybrid working arrangement based in Dublin 24, Leinster.
• Fast-paced, commercially focused environment centred on brand building and market disruption.
• Leadership responsibility for a Trade Marketing team of three direct reports.
• Opportunity to shape trade marketing capability across the Alcohol Business Unit.