Social Media Specialist (Food/CPG)

Location: Camden, New Jersey, United States

Salary: $64,600–$88,900 per year

Company

Campbell’s is a food company with a portfolio of established brands including Campbell’s, Goldfish, Pepperidge Farm, Prego, Pace, V8, Kettle Brand, and Snyder’s of Hanover.

What you will do

• Develop and execute social media strategies for a portfolio of food and beverage brands.
• Create, publish, and optimize monthly and annual social content calendars aligned with marketing priorities.
• Partner with brand marketing, communications, creative, analytics, agencies, and content creators to produce channel-first content.
• Identify emerging social trends, cultural moments, and creator opportunities.
• Manage owned social channels, brand voice, assets, timelines, and content standards.
• Monitor performance metrics and social listening insights, then turn findings into recommendations for content and community engagement.

Requirements

• Bachelor’s degree in communications, marketing, advertising, public relations, journalism, or a related field; equivalent experience may be considered.
• At least 3 years of social media or digital marketing experience.
• Experience developing social strategies, managing content calendars, publishing content, and supporting multi-channel campaigns.
• Strong social listening, trend identification, cultural insight, analytics, KPI measurement, and stakeholder management skills.
• Hands-on experience creating multimedia and digital assets, including knowledge of food styling and food photography.
• Ability to manage multiple brands and priorities in a fast-paced environment and learn new digital tools quickly.

Nice to have

• Experience in food, beverage, snacking, consumer packaged goods, or agency environments.
• Experience supporting video and photo shoots, graphic design, creative asset development, or video editing.
• Experience with Sprout Social, Google Analytics, and digital performance reporting tools.
• Knowledge of creator marketing and influencer-driven content strategies.

Culture & Benefits

• Full-time salaried employment with health, dental, disability, life insurance, and wellness benefits beginning on the first day.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Access to an onsite fitness center, childcare, company store, employee resource groups, and community giving support.