Customer Marketing Manager — Advocacy, Advisory & Expansion (Demand Generation) (Aviation SaaS)

Location: Fully remote within the USA

Company

hirify.global is a software and technology company providing aviation solutions that help maintenance and flight operations teams improve aircraft efficiency, safety, and uptime.

What you will do

• Interview aviation customers and turn their experiences into case studies, testimonials, video stories, sales proof points, and other advocacy content.
• Build and scale customer advocacy programs, including references, review campaigns, customer stories, and speaking opportunities.
• Own and evolve the Customer Advisory Board, including member recruitment, executive sessions, follow-up, and communication of insights to Product and Marketing.
• Design lifecycle and campaign-based programs that generate upsell and cross-sell pipeline across the existing customer base.
• Build and manage segmentation, workflows, copy, and quality assurance for lifecycle campaigns in HubSpot.
• Lead customer programming and messaging for trade shows and industry events while partnering with the Events Manager on logistics.

Requirements

• 5+ years of B2B marketing experience, including customer marketing, product marketing, content marketing, or demand generation.
• Experience building or scaling customer advocacy, customer reference, or customer marketing programs.
• Exceptional written communication and customer storytelling skills.
• Hands-on marketing automation experience with HubSpot, including segmentation, campaigns, workflows, and QA.
• Experience partnering with Customer Success, Account Management, and Sales on customer growth and shared pipeline goals.
• Data fluency with Salesforce, HubSpot, and product usage data, plus strong executive facilitation, project management, and cross-functional collaboration skills.

Nice to have

• Background in Customer Success, Account Management, or Renewals.
• Experience with G2, Capterra, Customer Advisory Boards, lifecycle programs, video, or podcast production.
• Aviation, aerospace, technical B2B, or B2B SaaS experience.
• Experience using AI-enabled marketing and productivity tools.

Culture & Benefits

• Remote work within the USA.
• Program budget and dedicated content team support.
• Direct access to customers and executives.
• Work across Customer Success, Sales, Product Marketing, and Demand Generation.
• Core values emphasize customer focus, collaboration, ownership, and continuous innovation.