Senior Field Marketing Manager (GRC SaaS)

Location: Munich, Germany; hybrid work with at least 50% onsite attendance required. The role supports the DACH region: Germany, Austria, and Switzerland. Applicants must already be eligible to work in Germany; visa sponsorship is not available.

Company

Provides AI-powered governance, risk, and compliance SaaS solutions through a platform used by organizations, executives, and boards to manage risk and governance.

What you will do

• Own regional targets for opportunity progression, pipeline acceleration, and bookings with DACH Sales leadership.
• Design and execute ABX programs, account-level plays, and late-funnel initiatives for active buying cycles.
• Plan and deliver roundtables, executive dinners, customer briefings, workshops, and relevant third-party events across DACH.
• Manage the full event lifecycle, including targeting, invitations, onsite execution, lead capture, and structured follow-up.
• Localize sales plays, competitive positioning, and customer proof points for the DACH market.
• Manage the field marketing budget and report on spend, opportunity progression, bookings, and ROI.

Requirements

• German-speaking with experience covering the DACH region; experience in at least two of the three DACH markets is considered.
• 5–7 years of B2B marketing experience in the GRC domain, including at least 3 years in field, ABM, or regional marketing.
• Experience accelerating active opportunities and driving bookings rather than focusing only on top-of-funnel lead generation.
• Direct partnership with Sales leadership on targets, territory plans, and account strategy.
• Strong understanding of B2B SaaS sales cycles and complex, multi-stakeholder buying journeys.
• Experience using Salesforce.

Culture & Benefits

• Flexible hybrid work environment with office hubs worldwide.
• Comprehensive health benefits, generous time off, wellness programs, and global days of service.
• Meeting-free days and support for a diverse, inclusive workplace.
• Opportunities to work with AI, large language models, and new workflow technologies.