Senior Demand Generation Manager (B2B SaaS)

Location: Cologne office, Germany

Company

European B2B data and sales intelligence provider offering a platform for discovering, connecting with, and engaging qualified decision-makers.

What you will do

• Own demand generation strategy for DACH Enterprise and Mid-Market segments.
• Build and optimize integrated campaigns across ABM, paid media, events, webinars, content, email, direct mail, and outbound support.
• Align campaigns with DACH SDRs, AEs, Sales Leadership, RevOps, and marketing stakeholders.
• Develop account-based programs covering messaging, offers, events, sales enablement, and account progression.
• Manage campaign objectives, audiences, channel mix, budgets, timelines, and success metrics.
• Track pipeline creation, acceleration, account engagement, revenue contribution, ROI, and CAC efficiency.

Requirements

• 5–7 years of experience in demand generation, growth marketing, or B2B marketing.
• Experience in SaaS or technology, with a track record of running multi-channel campaigns for Enterprise or Mid-Market audiences.
• Strong understanding of ABM, target account planning, sales alignment, campaign orchestration, and account progression.
• Experience collaborating with SDRs, AEs, Sales Leadership, RevOps, and marketing teams.
• Proven ability to drive qualified pipeline and revenue impact through demand generation.
• Experience managing campaign budgets and optimizing spend based on performance.

Culture & Benefits

• Inclusive, diverse, and supportive workplace.
• Culture focused on shared ownership, customer understanding, and measurable impact.
• Collaborative environment where colleagues support, challenge, and inspire one another.