Marketing Campaign Specialist (B2B SaaS)

Location: Onsite in Alpharetta, United States

Company

hirify.global provides purpose-built, industry-specific ERP, supply chain management, and compliance software solutions to specialized organizations across more than 20 industries and 80 countries.

What you will do

• Execute integrated B2B marketing campaigns for the Equipment Segment across email, webinars, events, social media, paid media, and content syndication.
• Support campaign planning, scheduling, coordination, calendars, project plans, and documentation.
• Develop campaign assets including emails, landing pages, webinar materials, social posts, and promotional content.
• Collaborate with product marketing, sales, and business development teams on audiences, value propositions, and lead generation.
• Promote and follow up on tradeshows, webinars, and virtual events.
• Monitor campaign performance and report on engagement, pipeline, and ROI metrics while helping optimize campaigns.

Requirements

• 4–7 years of experience in marketing, demand generation, digital marketing, or a related field.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Experience planning, executing, and optimizing integrated B2B campaigns that generate measurable pipeline and business impact.
• Strong understanding of B2B SaaS, marketing operations, automation, ROI measurement, account-based marketing, and multichannel campaign orchestration.
• Experience with marketing automation platforms, particularly Marketo.
• Strong analytical, communication, organizational, project coordination, prioritization, and decision-making skills.

Nice to have

• Experience marketing to equipment dealerships.
• Familiarity with Adobe Creative Cloud.

Culture & Benefits

• Collaborative work with product marketing, sales, business development, and teams across multiple geographies and cultures.
• Opportunities for professional development, industry learning, and skills training.
• Inclusive workplace focused on diversity, equity, and inclusion.