Go-to-Market Strategy Analyst Senior (Fintech)

Location: London, United Kingdom

Company

hirify.global provides financial services technology and fintech solutions, including cloud-enabled and AI-ready lending products.

What you will do

• Define product positioning, messaging and value propositions for the Lending Portfolio.
• Translate product roadmaps, solution capabilities and launch plans into go-to-market strategies and product briefs.
• Create sales and marketing assets including battlecards, solution overviews, case studies, web copy, FAQs and enablement content.
• Conduct market research covering buyer needs, lending trends, competitive dynamics and emerging opportunities.
• Develop thought leadership, webinars, videos, blogs, client presentations, executive updates and event content.
• Collaborate with product, sales, marketing, communications, public relations and analyst relations teams to support launches, campaigns and sales plays.

Requirements

• Bachelor’s degree in marketing, communications, business, finance or a related field preferred.
• 5–10 years of experience in product marketing, portfolio marketing, solution marketing or strategic marketing.
• Experience in fintech, banking, capital markets, enterprise software or financial services technology.
• Knowledge of lending, commercial banking, asset finance, supply chain finance, private credit or related financial services areas is highly desirable.
• Ability to turn complex product capabilities and market concepts into clear, differentiated client-facing messaging.
• Strong communication, project management, analytical and stakeholder-influence skills, plus experience using AI tools and data-driven insights.

Culture & Benefits

• Opportunities to innovate in fintech.
• Tools and resources for personal and professional growth.
• Inclusive and diverse work environment.
• Resources to invest in the community.
• Competitive salary and benefits.