Manager, Content Marketing, EMEA (Fintech)

Location: London, United Kingdom

Company

Airwallex provides a unified payments and financial platform for global businesses, covering business accounts, payments, spend management, treasury, and embedded finance.

What you will do

• Build growth content marketing as a global discipline, including scalable processes and best practices.
• Own demand-generation content strategy across SEO, gated assets, mid-funnel conversion content, and product-led narratives.
• Write, edit, and publish SEO pages, cluster articles, comparison content, ebooks, whitepapers, guides, solution briefs, and product explainers.
• Partner with Product Marketing, Product, SEO, Performance Marketing, and Lifecycle teams to translate launches, APIs, features, and workflows into clear content.
• Use customer, user, market, and performance insights to improve targeting, segmentation, distribution, traffic quality, engagement, and pipeline impact.
• Build an experimentation mindset by scaling effective content and refreshing or retiring underperforming assets.

Requirements

• 6+ years of experience in growth content marketing, demand-generation content, or SEO-led content roles.
• Proven ability to create content that drives measurable outcomes from traffic and MQLs through pipeline.
• Exceptional writing and editing skills, including the ability to explain technical products, platforms, and workflows clearly.
• Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
• Data-driven approach to analyzing content performance and optimizing based on results.
• Experience collaborating cross-functionally and managing freelancers or agencies; familiarity with CMS, SEO, analytics, and experimentation tools such as Webflow, WordPress, GSC, GA4, and Ahrefs.

Nice to have

• Experience in B2B, SaaS, or fintech environments.
• Additional language skills such as French, Italian, Spanish, German, or Hebrew.
• Good understanding of technical products.

Culture & Benefits

• Work in a global marketing organization supporting growth and customer engagement.
• Collaborate with colleagues across global and regional teams.
• Operate in a fast-paced environment with emphasis on ownership, curiosity, quality, and measurable impact.
• Use AI to work more efficiently and solve problems faster.