обновлено 7 дней назад
Senior Marketing Operations — Growth & Acquisition (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Operations — Growth & Acquisition (Fintech): Executing and optimizing B2B2x acquisition campaigns across HubSpot or Marketo, from audience building and platform setup through launch, lead flow validation, and performance reporting with an accent on marketing automation, CRM integration, attribution, and fintech growth. Focus on configuring workflows and nurture programs, improving campaign performance through testing, and ensuring accurate handoff from lead capture to sales.
Location: Cincinnati, Ohio; applicants must be authorized to work in the United States without employment-based visa sponsorship
Company
provides payment technology and software solutions for buyers, sellers, financial institutions, and cardholders worldwide.
What you will do
- Build and maintain target account lists, audience segments, contact data, suppression lists, and buying-committee maps.
- Build and deploy emails, landing pages, forms, workflows, nurture programs, and lead-scoring models in HubSpot and Marketo.
- Integrate campaign activity with Salesforce and validate lead flow from capture through CRM and sales handoff.
- Launch campaigns across designated channels, monitor performance against KPIs, and provide weekly performance updates.
- Optimize campaigns through audience refinement, A/B creative testing, landing-page improvements, and benchmark updates.
- Coordinate with business-unit, analytics, creative, sales, and central marketing stakeholders on campaign delivery and retrospectives.
Requirements
- 3+ years of experience in marketing operations or marketing automation within a B2B or B2B2x SaaS environment.
- Proficiency in HubSpot and Marketo, including campaign automation, lead scoring, workflow configuration, nurture programs, and CRM integration.
- Experience evaluating performance data, optimizing campaigns, and managing multi-channel attribution, UTM governance, and lead-flow validation.
- Experience working in highly matrixed organizations with business-unit, marketing, analytics, creative, and sales stakeholders.
- Ability to develop Ideal Customer Profiles, translate targeting criteria into audience segments, and map messaging to buying-journey stages.
- Must be authorized to work in the U.S. without current or future employment-based visa sponsorship.
Nice to have
- Experience in payments, fintech, or financial services.
- Familiarity with B2B2x or channel-partner sales models.
- Experience delivering strategic recommendations to leadership and business-unit stakeholders.
Culture & Benefits
- Inclusive, global teams focused on collaboration and shared outcomes.
- Opportunities to learn from experienced professionals and grow within an evolving payments technology company.
- Company values include client focus, ownership, innovation, empowerment, and excellence.
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