Lifecycle Marketing Manager (AI)

Location: Fully remote within the United States

Salary: $135,000–$165,000 per year, plus equity

Company

hirify.global operates an on-demand marketplace for lawn care and outdoor services across the hirify.global, Lawn Love, and Home Gnome brands.

What you will do

• Own end-to-end customer lifecycle marketing across acquisition, onboarding, retention, winback, and cross-sell.
• Set the lifecycle marketing strategy and roadmap across three brands and approximately 1,750 message templates.
• Write and manage email, SMS, in-app, and push messaging, including triggers, targeting, timing, frequency, and transactional communications.
• Build AI-driven skills, prompts, content, Liquid, and Braze API workflows from a version-controlled repository.
• Develop personalization, segmentation, experimentation, and monitoring systems that improve conversion, retention, test velocity, and transactional message reliability.
• Partner with brand, engineering, support, and CRO teams to apply brand standards, investigate message failures, and improve customer journeys.

Requirements

• Demonstrated experience using agentic AI tools such as Claude Code, Codex, Cursor, or comparable tools to build skills and agents that perform real work.
• Strong lifecycle marketing experience with the ability to write customer messaging and analyze experiment results independently.
• Hands-on experience working in Braze or a comparable lifecycle marketing platform and building campaigns rather than only directing external agencies.
• Ability to work with repositories and version control and to read and correct Liquid, HTML, and JSON generated by AI.
• Strong customer-centered judgment, quantitative analysis, experimentation, debugging, and investigative skills.
• Must be able to work remotely from the United States.

Nice to have

• Experience building AI-powered personalization, segmentation, campaign generation, or monitoring capabilities.
• Experience with high-volume transactional messaging across email, SMS, and push.
• Experience creating lifecycle programs for retention, winback, and cross-sell.

Culture & Benefits

• AI-first approach to work, with agentic tools used throughout lifecycle marketing.
• Medical, dental, and vision coverage.
• Equity participation.
• Flexible PTO and a fully remote work environment.
• Direct individual-contributor role with no direct reports or agency management.

Hiring process

• Be prepared to demonstrate and explain AI-driven lifecycle marketing work, including what was built and its measurable impact.