Growth and Performance Marketer (AI)

Location: Hybrid in San Francisco, New York City, or Seattle, United States

Salary: $130,000–$200,000 USD base annually, plus equity

Company

hirify.global is building a cloud-hosted version of DuckDB that unifies local development with cloud operations for internal and customer-facing analytics.

What you will do

• Own growth campaigns from audience, messaging, channel, and landing-page specification through launch and results.
• Drive both self-serve signup activation and account-based sales pipeline generation.
• Build demand-generation assets including landing pages, ad creative, emails, webinar promotions, and related campaign materials.
• Run creative experiments across paid, organic, lifecycle, social, webinars, events, AEO, and re-engagement.
• Own social strategy and manage the social agency, as well as email nurture content and design.
• Track UTMs, audiences, page QA, and campaign metrics; hand proven winners to marketing operations and stop underperforming plays.

Requirements

• 5+ years in performance marketing, channel marketing, demand generation, a scrappy generalist marketing role, or a demonstrable record of independently building growth initiatives.
• Creative and detail-oriented, including the ability to identify tracking and UTM issues.
• Strong growth instincts focused on funnels and conversion rather than impressions and reach.
• Quantitative results demonstrating impact on signups, conversion lifts, pipeline, cost per lead, or SQA.
• Hands-on experience with HubSpot, landing-page builders, and AI tools.
• Experience at a high-growth company; data or AI experience is preferred.
• Excellent writing and credibility with developer and data audiences.
• Experience with AEO for ChatGPT, Perplexity, Google AI Overviews, or similar answer engines.
• Hands-on paid acquisition across Google, Meta, and LinkedIn, including audience setup, creative testing, and optimization.
• Experience building segments and audiences in Clay or a similar tool, especially for ad platforms or campaigns.
• Bias toward shipping and willingness to run unorthodox experiments, acknowledge failures, and explain what to test next.

Culture & Benefits

• Full-time hybrid role based in San Francisco, New York City, or Seattle.
• Equity is offered in addition to base salary.
• Work emphasizes experimentation, transparency about failures, high test volume, and rapid execution.
• Equal Employment Opportunity and Affirmative Action employer committed to reasonable accommodations.

Hiring process

• Discovery call with recruiting.
• Conversation with the Growth lead about previous campaigns, unconventional bets, and converting attention into signups and pipeline.
• Deeper Growth team interview covering landing-page and conversion testing, campaign measurement, and a walkthrough of an owned campaign or test, including what failed and why.
• Final conversation with the CEO focused on values and vision.