Regional Marketing Director, LATAM (Fintech)

Location: Brazil; based in São Paulo. Remote work is indicated.

Company

hirify.global builds digital asset, payment, stablecoin, and programmable blockchain infrastructure for enterprises, financial institutions, and developers.

What you will do

• Partner with the LATAM Managing Director to translate regional commercial priorities into integrated marketing plans.
• Lead campaigns, events, partnerships, communications, and go-to-market programs across Brazil, Mexico, Argentina, Colombia, and other LATAM markets.
• Localize messaging and programs to regional market dynamics while aligning with global marketing frameworks.
• Coordinate with Sales, Business Development, Revenue, product marketing, communications, creative, operations, events, legal, and compliance teams.
• Manage the regional marketing calendar, budgets, forecasts, partner activations, and event strategy.
• Track performance against business objectives and assess market, competitive, regulatory, and macroeconomic developments.

Requirements

• 12+ years of marketing experience, including ownership of regional or multi-country initiatives across Latin America.
• Experience as a senior regional marketing lead or business partner supporting executive stakeholders.
• Strong knowledge of Brazil, Argentina, Colombia, Mexico, and other LATAM markets, including regulatory frameworks, cross-border payments, fintech adoption, and country-specific go-to-market requirements.
• Experience delivering integrated marketing programs across campaigns, events, partnerships, and communications.
• Strong program, stakeholder, data analysis, budget management, and cross-functional collaboration skills.
• Excellent written and verbal communication skills in English and Portuguese are required.

Nice to have

• Spanish proficiency.
• Experience with crypto, blockchain, stablecoins, digital asset regulation, fintech, payments, financial infrastructure, or regulated financial services.
• Experience working in fast-paced, ambiguous environments with evolving regulatory and macroeconomic conditions.

Culture & Benefits

• Flexible work environment that encourages new ideas and stakeholder participation.
• Work in a global, cross-functional organization with distributed teams.
• Operate within a regulated environment focused on transparency, integrity, and execution excellence.