Andean Marketing Consumer Director

Location: Bogota, Colombia; hybrid schedule with at least 3 days in the office

Company

hirify.global is a global payments technology company serving consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Define and lead the annual Core Marketing strategy for the Andean Region, covering Colombia, Ecuador, Peru, and Venezuela.
• Develop consumer value propositions and integrated ATL, digital, social, partnership, and sponsorship campaigns for multiple audience segments.
• Lead the regional social media strategy and develop scalable content and storytelling across markets.
• Build sponsorship activation platforms with issuing banks and merchants, creating client-ready experiences that support revenue growth.
• Own the marketing budget, KPIs, OKRs, investment efficiency, spend control, and ROI tracking.
• Coordinate Marketing, Sales, Product, Merchant Solutions, Analytics, Media, agencies, clients, and regional teams while developing the Core Marketing team.

Requirements

• At least 10 years of work experience with a Bachelor’s Degree, or equivalent experience with an Advanced Degree or PhD.
• 12+ years of brand and digital marketing experience is preferred.
• Demonstrated experience developing marketing strategies tied to business objectives and measurable results.
• Experience managing agencies, clients, and other external partners, as well as complex cross-functional projects.
• Written and verbal communication skills in English and Spanish.
• Experience with financial indicators, ROI measurement, forecasting, planning, and business decision-making.

Nice to have

• Experience with Andean-region fintech companies, digital companies, trade organizations, or financial institutions.
• Advanced planning, organizational, problem-solving, and project management skills.

Culture & Benefits

• Opportunity to create impact at scale in global payments technology.
• Work in a cross-regional and cross-functional environment with internal stakeholders, clients, partners, and agencies.
• Lead and develop a high-performing Core Marketing team within a “Go Beyond” culture.
• Follow hirify.global’s governance, compliance, controls, and marketing processes.