Andean Marketing Consumer Director (Fintech)

Location: Bogota, Colombia; hybrid work with at least 3 days in the office.

Company

hirify.global is a global payments technology company connecting consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Define and lead the annual Core Marketing strategy for Colombia, Ecuador, Peru, and Venezuela, translating global and regional priorities into locally relevant plans.
• Develop consumer value propositions and integrated ATL, digital, social, partnership, sponsorship, and consumer journey campaigns across priority segments.
• Lead the Andean social media and digital marketing strategy, including segmentation, campaign deployment, activation calendars, UX and campaign technology requirements, and performance optimization.
• Co-create monetizable activation packages with issuing banks and merchants, converting sponsorship rights into client-ready experiences and supporting incremental revenue.
• Own the marketing budget, investment efficiency, KPIs, OKRs, forecasting, ROI tracking, and analysis connecting campaigns with hirify.global transactions, research, media, and business results.
• Coordinate Marketing, Sales, Product, Merchant Solutions, Analytics, regional teams, clients, partners, and creative and media agencies while developing the Core Marketing team.

Requirements

• At least 10 years of work experience with a Bachelor’s Degree, or at least 8 years with an Advanced Degree, or at least 3 years with a PhD.
• Written and verbal communication skills with the ability to present with impact in English and Spanish.
• Experience developing marketing strategies based on business objectives and executing programs that delivered measurable business results.
• Experience managing and motivating external partners, including agencies and clients.
• Experience using financial indicators to measure business performance, including ROI, and forecasting cost, revenue, and risk.
• Teamwork, relationship-building, advanced planning, organizational, problem-solving, and project management skills.
• Ability to structure and manage complex projects and processes with multiple senior and junior stakeholders and drive consensus across regional and functional teams.

Nice to have

• 12 or more years of work experience with a Bachelor’s Degree, or 8–10 years with an Advanced Degree, or 6 or more years with a PhD.
• 12 or more years of brand and digital marketing experience.
• Experience working with Andean fintech companies, digital companies, trade organizations, and/or financial institutions.

Culture & Benefits

• Hybrid work arrangement with at least 3 days in the office, with expectations confirmed by the Hiring Manager.
• Opportunity to create impact at scale in global payments technology.
• Equal employment opportunity for qualified applicants in accordance with applicable law.