Product Marketing Lead (Blockchain)

Location: Hybrid in San Francisco or New York

Salary: $188,302–$237,909 estimated annual base salary, excluding bonus, grants, and other benefits.

Company

hirify.global builds Optimism, an open-source blockchain network and the OP Stack for launching blockchain infrastructure and bringing users onchain.

What you will do

• Own positioning, messaging, and product narratives for Optimism and the OP Stack.
• Lead end-to-end go-to-market strategy for product launches, including segmentation, tiering, coordination, and measurement.
• Define customer profiles and buyer personas across financial institutions, fintechs, enterprises, and developer audiences.
• Build sales and business development enablement materials, including solution briefs, case studies, competitive battle cards, and objection handling.
• Track competitors, market shifts, and alternative L2 and infrastructure providers, translating findings into positioning and roadmap recommendations.
• Build and lead the product marketing function, including hiring, standards, and operating cadence.

Requirements

• 7+ years of product marketing experience at enterprise B2B SaaS companies, including ownership of positioning and technical product launches.
• Experience marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review.
• Strong commercial judgment around packaging, pricing narratives, competitive displacement, pipeline, and revenue impact.
• Ability to engage with engineers and technical buyers and communicate infrastructure value credibly.
• Experience with customer discovery, market-informed product strategy, cross-functional execution, and multi-quarter marketing roadmaps.
• Experience building or scaling a product marketing team and a strong interest in blockchain, decentralization, and open systems.

Nice to have

• Experience marketing to developers alongside enterprise buyers.
• Experience with banks, payment networks, fintechs, compliance, risk, payments, stablecoins, or fiat-rail products.

Culture & Benefits

• Remote-friendly organization with the New York office as the center of gravity.
• Work with an open-source blockchain ecosystem used by enterprises and early-stage builders.
• Small team operating at the speed of the ecosystem it supports.
• Base compensation is supplemented by variable compensation, additional grants, and other benefits.