Director, Social Strategy

Location: New York, New York; hybrid work arrangement

Salary: $145,000–$165,000 per year, plus discretionary bonus and benefits

Company

Horizon Next is a data-driven marketing organization providing brand strategy, media planning and investment, and analytics across channels.

What you will do

• Lead social media strategy development, media planning, and strategic recommendations in partnership with Digital, Business Solutions, Investment, Analytics, and other teams.
• Oversee social campaign buying from setup through targeting, optimization, pacing, reporting, and quality assurance.
• Manage RFPs, partner proposals, negotiations, stewardship, and escalations with social media partners.
• Develop reporting processes, learning agendas, testing methodologies, and data-driven insights across accounts.
• Serve as the primary social lead for clients, aligning projects and media plans with business objectives.
• Manage, coach, train, and support the career development of junior team members.

Requirements

• 6–7+ years of experience developing strategic media recommendations, managing social media accounts, and serving as a client contact.
• Deep understanding of advanced analytics, performance media, marketing principles, planning, buying, and activation.
• Experience buying ads on Facebook and Instagram; familiarity with additional platforms is beneficial.
• Experience with advanced social targeting and retargeting using first- and third-party data.
• Strong Excel and PowerPoint skills, with the ability to apply them to social media planning.
• Leadership, supervisory, communication, organization, negotiation, and cross-department relationship management skills.

Nice to have

• Experience with additional social advertising platforms.
• Experience developing media professionals and coaching strategic and management skills.

Culture & Benefits

• Hybrid work environment in New York.
• Health, life, and disability insurance.
• Retirement savings plans and company-paid holidays.
• Unlimited paid time off, mental health and wellness resources, and fitness reimbursement.
• Pet insurance, childcare resources, identity theft insurance, and fertility assistance programs.
• Equal employment opportunity and an emphasis on diversity, equity, and inclusion.