Director, Global Social Media (Ecommerce)

Location: San Francisco, California, United States

Base salary: $165,000–$195,000 USD per year. Bonus and equity may also be provided for eligible roles.

Company

hirify.global is a manufacturer-to-consumer retail brand offering high-quality apparel, accessories, home goods, and other essentials through proprietary technology, AI, and analytics.

What you will do

• Own the organic social vision, strategy, and channel architecture across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, YouTube, and emerging platforms.
• Lead, develop, and scale a team covering social media management, content creation, and coordination.
• Run weekly social business reviews reporting revenue, app installs, app store clicks, engagement rate, and reach to executive stakeholders.
• Build a test-and-learn engine to identify platform-specific performance drivers and reallocate effort accordingly.
• Scale short-form video and platform-native content while shaping storytelling, education, entertainment, UGC, and community-led content.
• Own social measurement and tooling, improve data integrity, coordinate content opportunities across shoots and events, and manage agency and freelance partners.

Requirements

• 10–12+ years of social media experience, including at least 3 years leading and developing teams.
• Proven success scaling organic social for a high-growth consumer brand with results tied to business outcomes.
• Deep fluency in social analytics, attribution, executive-facing performance reviews, and defending performance data.
• Expertise in short-form video strategy and platform-native content for TikTok, Instagram Reels, and YouTube Shorts.
• Strong creative judgment, experience working within a disciplined brand voice and narrative framework, and a player-coach mentality.
• Experience with social measurement and tooling platforms such as Dash Social or comparable solutions; willingness to travel for shoots, events, and content capture.

Culture & Benefits

• Mission-driven environment focused on making high-quality essentials more accessible, affordable, and sustainable.
• Builder-oriented culture that challenges conventional retail assumptions and encourages ownership at every level.
• Fast-paced, high-accountability working environment centered on learning, collaboration, and solving complex problems.
• Employment is contingent on successful completion of a background check.