Senior Director, Influencer Marketing

Location: Hybrid in the New York office

Salary: $131,000–$140,000 per year

Company

hirify.global is an agency creating culturally resonant campaigns, digital initiatives, and influencer programs for brands across spirits, food and beverage, and other sectors.

What you will do

• Develop culture-led social and influencer strategies aligned with client business objectives.
• Create, sell in, and manage integrated social and influencer programs across brand-owned channels and paid media.
• Lead social strategy and execution across TikTok, Instagram, YouTube, X, and LinkedIn.
• Manage influencer programs end to end, including partner identification, contracting, content management, negotiations, and activations.
• Serve as a strategic client advisor, lead account teams, and oversee deliverables, budgets, SOWs, goals, and KPIs.
• Manage and coach 1–3 direct reports while coordinating integrated agency specialists and partners.

Requirements

• 10+ years of experience in social strategy and influencer marketing.
• Experience identifying, negotiating with, contracting, and managing influencers, tastemakers, and content creators.
• Strong strategic thinking, communication, presentation, problem-solving, and stakeholder-management skills.
• Knowledge of social media playbooks, paid media, reporting, storytelling, legal requirements, and approval processes.
• Ability to lead teams, motivate colleagues, manage changing priorities, and secure client buy-in.
• Bachelor’s degree.

Culture & Benefits

• People-first workplace focused on courage, creativity, respect, and humanity.
• Professional growth and development programs.
• Comprehensive health care and wellness plans for employees and families.
• 401(k) savings plan and Flexible Spending Accounts.
• Paid holidays, unlimited paid time off, and Summer Fridays.
• Family leave, well-being programs, and commuter benefits.