Director, Digital Marketing & Strategy (Management)

Location: New York, NY, USA; in-office five days a week

Salary: $116,000–$145,000 USD annually

Company

hirify.global operates Roc Nation’s artist management and entertainment businesses.

What you will do

• Develop and execute digital marketing strategies, release plans, and go-to-market blueprints for management clients ranging from emerging artists to global icons.
• Drive revenue-generating initiatives across direct-to-consumer channels, exclusive content, playlist placement, influencer integrations, and non-traditional partnerships.
• Build long-term marketing roadmaps connecting recorded music releases with touring, live events, and commercial offerings.
• Manage senior relationships with DSPs, streaming services, social platforms, retail channels, labels, artist managers, and cultural partners.
• Track campaign performance using streaming, audience, consumer, and partner data; adjust active campaigns based on real-time insights.
• Maintain release schedules, partner deliverables, artist dashboards, and end-to-end launch and catalog campaign workflows.

Requirements

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform.
• Deep knowledge of digital marketing, streaming, social media, contemporary music culture, and Latin music, especially Urbano Latino.
• Experience with DSP dashboards, Google Analytics, CRM platforms, ESPs, social listening tools, and campaign reporting.
• Ability to combine high-level strategy with hands-on execution, including copywriting and field content capture.
• Working knowledge of audio, photo, and video editing software, as well as social listening and scheduling tools.
• Applicants must have U.S. work authorization that does not require employer visa sponsorship.

Nice to have

• Fluency in written and spoken Spanish and English.
• Advanced consumer analytics experience.
• Established international partner or influencer relationships and familiarity with A&R processes or creative direction.
• Bachelor’s degree in a related field.

Culture & Benefits

• Medical, vision, dental, and mental health benefits for employees and families.
• Flexible Spending Account or Health Savings Account access.
• Paid time off, paid holidays, sick time, and floating days.
• Free concert tickets and career and skill development programs.
• 401(k) program with company match.