Senior Manager, Performance Marketing

Location: Toronto, Canada; hybrid remote working environment with a Work From Anywhere program for up to 3 months per year

Salary: CAD 97,020–147,020 annually, plus discretionary bonus and stock options

Company

hirify.global is a digital bookseller offering eBooks, audiobooks, eReaders, and reading applications to millions of users worldwide.

What you will do

• Own the end-to-end marketing measurement framework across acquisition, retention, re-engagement, CRM, ecommerce, subscriptions, and lifecycle marketing.
• Develop attribution models, KPI frameworks, media mix modeling, incrementality testing, and experimentation approaches.
• Analyze funnel performance across paid media, website conversion, checkout, onboarding, subscription flows, and retention journeys.
• Support budget allocation, forecasting, scenario planning, and performance investment decisions.
• Build executive-ready dashboards and translate complex data into recommendations for leadership and cross-functional stakeholders.
• Partner with product, data engineering, BI, finance, growth, and technical teams on analytics implementation, tagging integrity, attribution quality, and data governance.

Requirements

• 8+ years of experience in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or a related field.
• Experience leading marketing measurement strategy in a digital consumer business.
• Deep knowledge of acquisition, retention, ecommerce conversion, lifecycle performance, subscription models, and cohort analytics.
• Hands-on experience with Google Analytics 4, Google Tag Manager, Google Ads, Meta, DSP/programmatic platforms, attribution tools, CRM platforms, experimentation platforms, and BI tools such as Looker, Tableau, or Power BI.
• Strong SQL and advanced data analysis skills, including multi-touch attribution, media mix modeling, incrementality testing, customer lifetime value modeling, churn analysis, funnel optimization, and forecasting.
• Strong executive communication, commercial thinking, problem-solving, and cross-functional leadership skills.

Culture & Benefits

• Flexible hours and a hybrid remote working environment.
• Competitive salary, performance-based annual bonus, stock options, and full benefits from the first day.
• Paid volunteer days, unlimited sick days, 3% RRSP matching, maternity and paternity leave top-up, and a lifestyle spending account.
• Four extended summer long weekends and a talent and development training budget.
• Free Kobo device, weekly e-book or audiobook, weekly Kobo Spark sessions, subsidized office lunches, and a dog-friendly office.

Hiring process

• Applicants should use their own words and provide an authentic account of their experience during the interview process.