Performance Creative Strategist

Location: Remote — Canada or North America-based

Salary: $120,000–$180,000/year with senior experience, plus a performance bonus calculated as a percentage of ad spend on winning creatives.

Company

hirify.global is a holding company that builds and scales consumer brands in the health, wellness, and pet categories.

What you will do

• Build and maintain creative testing roadmaps based on customer, competitor, market, and performance research.
• Develop new concepts, angles, hooks, scripts, headlines, and primary ad copy for Meta campaigns.
• Create clear creative briefs that editors and media buyers can execute efficiently.
• Review creative performance, identify why ads win or lose, and iterate on winning concepts before performance declines.
• Build repeatable systems and a continuous pipeline for producing and learning from creative at scale.
• Use AI across research, ideation, scripting, and production while maintaining strong creative judgment and quality.

Requirements

• Demonstrated ability to create ads that spent $100,000 or more in a single month.
• Strong understanding of direct-response psychology, customer pain points, and awareness levels.
• Ability to distinguish strong concepts from polished but ineffective ads.
• Comfort using performance data to make creative decisions.
• Clear communication with editors, media buyers, and leadership, with the ability to work quickly and independently.
• Must be based in Canada or North America for this remote role.

Culture & Benefits

• Remote work arrangement.
• Full-time, part-time, and contract/freelance engagement options.
• Performance bonus tied to ad spend on winning creatives.
• Ownership of measurable creative KPIs, including concepts launched, viable ads produced, speed to launch, and spend carried by creatives.

Hiring process

• Applications are submitted through the designated application form.
• Only candidates whose experience and qualifications align with the requirements will be contacted.
• During the first 90 days, expectations include initial research, live briefs, a net-new concept carrying spend, and a recurring learning loop.