Area Director, Franchise Performance (Hospitality)

Location: Field/Remote; work from a home office with virtual collaboration and approximately 70% travel throughout the assigned territory.

Company

hirify.global is a global lodging franchisor with 7,500 hotels in more than 45 countries and territories across multiple lodging segments.

What you will do

• Advise hotel owners, operators, management companies, and property leadership on commercial performance and growth opportunities.
• Analyze revenue, market, operational, competitive, and financial data to identify opportunities involving RevPAR, ADR, occupancy, market share, revenue growth, and profitability.
• Develop and influence execution of strategic commercial action plans, performance goals, and corrective actions.
• Conduct property visits, performance reviews, business consultations, and recurring owner discussions.
• Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.
• Document consultations, commitments, performance plans, market intelligence, and commercial initiatives.

Requirements

• At least 15 years of progressive hotel industry experience, including significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement.
• At least 10 years of hotel leadership experience, preferably in franchise performance, revenue management, commercial leadership, or multi-unit operations.
• Demonstrated success improving revenue growth, RevPAR, market share, and owner profitability.
• Strong analytical, forecasting, financial, consulting, communication, negotiation, and influencing skills.
• Experience with hotel performance, revenue, financial, market share, benchmarking, and business intelligence tools; advanced Microsoft Excel and PowerPoint proficiency.
• Bachelor’s degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or equivalent experience; MBA preferred.

Culture & Benefits

• Regular travel of approximately 70% is required, including independent travel throughout the assigned territory.
• Medical, dental, and vision coverage.
• Paid leave for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health savings benefits.
• Employee recognition programs and discounts at Choice hotels worldwide.