Director of Social Strategy

Location: Toronto, Canada; hybrid work with office attendance an average of four days per week

Salary: $90,000–$140,000 CAD per year

Company

hirify.global is a global creative company within WPP that combines brand experience, customer experience, commerce, media intelligence, data, and strategic counsel to build connected brands.

What you will do

• Define and champion social vision, strategies, and playbooks for enterprise brands.
• Translate social listening, cultural trends, and community behaviours into actionable brand insights.
• Collaborate with creative, strategy, data, and media teams to connect social initiatives with measurable business outcomes.
• Architect and oversee campaigns involving influencer partnerships, user-generated content, and real-time cultural activations.
• Mentor and develop a high-performing social strategy team.
• Advise senior clients and drive agency growth by identifying new business opportunities and positioning social capabilities in the market.

Requirements

• 8+ years of experience in social marketing or strategy, including large-scale and complex initiatives.
• Experience leading, coaching, and developing direct reports.
• Deep expertise in social platforms, audience behaviours, and digital culture.
• Exceptional communication and presentation skills across diverse stakeholder settings.
• Ability to collaborate across departments, disciplines, and organisational levels.
• Strategic problem-solving skills, empathy, comfort with ambiguity, and the ability to challenge the status quo.

Culture & Benefits

• Hybrid work model designed to support creativity, collaboration, and connection.
• Opportunities to work with a diverse portfolio of enterprise brands.
• Commitment to respect, inclusion, equal opportunity, and career progression.
• Workplace accommodations or additional flexibility can be discussed during the interview process.