Director, Social Media (YouTube)

Location: Remote in Canada or the United States

Salary: $139,200–$235,200 USD base salary for United States residents; excludes bonuses, equity, and benefits.

Company

hirify.global is an intelligent orchestration platform for DevSecOps used by more than 50 million registered users and over 50% of the Fortune 100.

What you will do

• Own hirify.global’s global organic social media strategy, channel plans, editorial priorities, budget, tooling, and performance.
• Lead the YouTube strategy, including channel architecture, programming, video formats, packaging, optimization, and subscriber and watch-time growth.
• Partner with Growth Marketing on paid social, shared audiences, creative, amplification, and performance analysis.
• Build campaigns, creator and influencer programs, developer advocacy, and employee advocacy across multiple functions.
• Lead social measurement through KPIs, dashboards, reporting cadence, social listening, audience insights, and executive reporting.
• Guide executive and expert social presence, cross-functional programs, and responses to sensitive or fast-moving issues.

Requirements

• 10+ years of social media experience, including at least 5 years leading global-brand social strategy at senior manager level or above.
• Experience owning a social function end to end, including strategy, budget, headcount, tooling, agencies, and results.
• Deep YouTube strategy experience, including programming, video formats, packaging, and channel-growth metrics.
• Hands-on experience growing LinkedIn and X, running paid social, and connecting social programs to brand, communications, product, or business goals.
• Experience defining social measurement frameworks, scaling employee advocacy, working across regions and languages, and presenting recommendations to executives.
• Ability to work collaboratively in a distributed, asynchronous environment using enterprise social tools such as Sprout Social, Meltwater, and EveryoneSocial.

Nice to have

• Experience with open source, artificial intelligence, software development, or DevSecOps.
• Experience working with production partners, creators, and developer communities.

Culture & Benefits

• All roles are remote, with an asynchronous and distributed working environment.
• Flexible paid time off and parental leave.
• Health, financial, and well-being benefits.
• Equity compensation and an employee stock purchase plan.
• Growth and Development Fund and Team Member Resource Groups.