Head of Creator Marketing

Location: Toronto, Canada

Salary: CAD 117,135–129,465 annual base salary, plus eligibility for an annual bonus

Company

hirify.global is a global beverage brand focused on building product relevance, consumer trust, and brand awareness through marketing, sports, entertainment, and creator partnerships.

What you will do

• Define the strategic direction, goals, assessment guidelines, and cross-functional approach for Creator Marketing in Canada.
• Identify, select, onboard, and manage national social creators across multiple communities, interests, and consumption occasions.
• Build authentic creator relationships, develop collaborations, and support product understanding and trust.
• Develop creator business cases, budgets, KPIs, reporting tools, and performance assessments.
• Lead creator marketing training, onboarding, stakeholder presentations, and knowledge sharing across the organization.
• Collaborate with marketing, sales, product experts, agencies, and international stakeholders on creator programs and business priorities.

Requirements

• At least 6 years of experience working with social media influencers, creators, or high-profile talent, ideally in entertainment, sport, or media.
• Strategic thinking, problem-solving, project management, time management, and strong follow-through.
• Demonstrated relationship-building, presentation, negotiation, communication, writing, and diplomatic skills.
• Experience working cross-functionally with marketing and sales, and evaluating and negotiating with agencies.
• Creative experience bringing ideas to life, plus leadership and preferably people-management experience.
• Passion for the brand, high integrity, an entrepreneurial attitude, and commitment to continuous learning and hirify.global values.

Culture & Benefits

• Permanent full-time position with benefits eligibility.
• Annual bonus eligibility in accordance with the applicable bonus plan.
• Travel requirement of approximately 20–30%.
• Commitment to integration, equal opportunity, dignity, and accessibility throughout the recruitment process.