Senior Channel Specialist - Paid Search

Location: Remote United States. Must be legally authorized to work in the United States.

Salary: $80,000–$90,000 USD annual pay, plus bonus potential.

Company

hirify.global is a growth-stage, technology and data-driven commercial MGA and insurance wholesaler building a digitally focused insurtech business.

What you will do

• Build and manage paid search campaigns across Google Ads and Microsoft Ads for five retail business units.
• Execute ad copy trafficking, keyword and negative keyword management, bid adjustments, and quality score monitoring.
• Monitor conversion rates, impression and click share, CPL, partner attribution, and data integrity.
• Coordinate ad copy and landing page tests and report performance insights.
• Reconcile monthly affiliate vendor billing, track budgets, and flag pacing variances.
• Maintain UTM governance, pixel tagging, affiliate tracking, weekly summaries, and monthly channel reports.

Requirements

• 2–4 years of hands-on performance marketing experience with direct paid search execution.
• Required experience with Google Ads and Bing/Microsoft Ads, including keyword builds, ad copy trafficking, match types, and bid adjustments.
• Proficiency with Google Ads UI, SA360 Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools.
• Strong understanding of UTM parameters, conversion tracking, pixel-based attribution, and tracking discrepancy resolution.
• Strong attention to detail and ability to manage high task volume across multiple brands.
• Legal authorization to work in the United States is required.

Nice to have

• Experience with value-based bidding strategies such as target ROAS and target CPA.
• Experience with Looker or similar business intelligence dashboards.

Culture & Benefits

• Remote work from home reimbursement.
• Medical, dental, and vision insurance.
• 401(k) plan with company match and health savings account contribution.
• Paid time off, 11 company-paid holidays, and other time-off programs.
• Professional development opportunities and employee ownership program.
• Life, disability, employee assistance, financial wellness, and supplemental insurance benefits.