2 дня назад
Senior Paid Search Manager (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Paid Search Manager (Google Paid Search/AI): Leading scalable paid search, app campaign, shopping, and Performance Max activity across multiple markets and gifting categories with an accent on budget ownership, analytics, agency management, and AI-driven search innovation. Focus on optimizing feeds and campaign performance, testing emerging platform features, shaping paid media planning, and protecting share of voice during peak trading moments.
Location: London, United Kingdom; hybrid workplace
Company
Bloom & Wild Group operates a gifting-focused digital commerce business across multiple markets, offering flowers, hampers, home, and food and drink products.
What you will do
- Lead paid search strategy and campaign execution across the UK, Germany, the Netherlands, and other markets.
- Own the search budget and use CAC, LTV, retention costs, and performance reporting to guide investment decisions.
- Manage the external search agency, set performance expectations and SLAs, and maintain strategic alignment.
- Set keyword, ad copy testing, and audience-targeting approaches to improve Quality Score, CTR, and conversion efficiency.
- Oversee Google App Campaigns, Apple Search Ads, Google Shopping, and Performance Max, including product feeds and backend processes.
- Turn channel data into paid media roadmap and forecasting insights, manage the Google relationship, share AI search knowledge, mentor colleagues, and monitor competitive share of voice.
Requirements
- Extensive hands-on experience managing Google Search, Shopping, and Performance Max campaigns at scale.
- Experience with analytics tools, conversion tracking, privacy- and consent-driven measurement changes, and Google Merchant Center.
- Confidence analyzing performance with in-platform tools and Tableau across a proprietary, non-Shopify e-commerce stack.
- Proven experience managing third-party agencies and driving performance against strategic goals.
- Proactive, hands-on, structured, organized, curious, and adaptable approach to campaign optimization and process improvement.
Nice to have
- Experience with Microsoft Advertising or App Campaigns.
- Knowledge of platform-level generative AI features, algorithmic updates, and LLM-driven search behavior.
Culture & Benefits
- Encouragement to try new approaches, lead change, and act on well-reasoned ideas.
- Careful, creative, and impact-focused ways of working.
- Open communication, curiosity, and constructive challenge between colleagues.
- Lunch & Learn sessions and mentoring as part of knowledge sharing.
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