Digital Marketing Specialist, Paid Search (eCommerce)

Location: Remote, USA; supporting campaigns for the North American market

Salary: $55,000–$65,000 per year

Company

hirify.global is a privately owned, design-led gift brand headquartered in London, creating soft toys, accessories, baby products, and books for a global customer base.

What you will do

• Execute and manage programmatic media, paid search, and shopping campaigns across Google Ads, DV360, and other platforms.
• Monitor PPC performance, shopping feeds, stock updates, budgets, and campaign spend.
• Track website traffic, conversions, impressions, and other KPIs using Google Analytics, Google Search Console, SEMrush, Mixpanel, and related tools.
• Prepare campaign performance reports with insights and recommendations for optimization.
• Support A/B testing across ad copy, landing pages, and other campaign elements while optimizing bids, keywords, placements, and targeting.
• Coordinate with PPC agencies, Content, Creative, Trade, and shopping platform teams on campaign assets and execution.

Requirements

• 1–3 years of experience in a similar digital marketing role.
• Experience with programmatic advertising strategy and campaign management.
• Familiarity with Google Ads, Bing Ads, Google Analytics, Google Search Console, DV360, SEMrush, and shopping feed platforms.
• Strong website analytics, conversion tracking, analytical, communication, stakeholder management, and organizational skills.
• Basic understanding of SEO, strong attention to detail, and the ability to manage competing priorities in a fast-paced environment.
• A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Nice to have

• Previous agency experience.
• Experience using Excel and Microsoft Copilot for reporting and planning.

Culture & Benefits

• Fully remote, full-time work in a collaborative environment.
• Annual discretionary bonus based on company performance and personal contribution.
• Medical, dental, vision, disability, and life insurance, plus a Health Savings Account contribution.
• 401(k) matching up to 5% of salary.
• 30 days of paid time off and access to an Employee Assistance Program.
• Regular social events and opportunities for training and professional development.