Director, Paid Media - CNBC & MS NOW

Location: Hybrid position based at the hirify.global office in Englewood Cliffs, New Jersey, with onsite work three days per week; occasional work from the New York office may be required.

Salary: $130,000–$150,000 yearly, plus bonus and long-term incentive eligibility.

Company

hirify.global is a media and entertainment business operating news, business, sports, golf, and entertainment brands including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, and SYFY.

What you will do

• Own the end-to-end paid media function for the CNBC and MS NOW news portfolio.
• Develop and execute full-funnel strategies across search, social, programmatic, video, connected TV, and emerging digital channels.
• Drive customer acquisition, conversion, engagement, retention, and subscriber lifetime value.
• Manage paid media budgets, forecasting, financial reconciliation, and fund allocation.
• Partner with Marketing, Analytics, Research, Creative, Product, Finance, and external agencies on integrated campaigns.
• Analyze performance data and improve attribution, measurement, tracking, web analytics, mobile app attribution, and CTV measurement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent practical experience.
• 8+ years of experience leading paid media strategy and execution, preferably in digital media, streaming, subscription, news, or direct-to-consumer businesses.
• Expertise in full-funnel campaign management, customer acquisition, performance optimization, attribution, incrementality, and marketing analytics.
• Experience managing significant budgets, forecasting spend, and overseeing financial reconciliation.
• Experience working with external media agencies and cross-functional executive stakeholders.
• Strong analytical, communication, presentation, and business recommendation skills.

Nice to have

• Experience marketing subscription-based digital products, streaming services, premium news, media, or entertainment brands.
• Familiarity with Google Ads, DV360, The Trade Desk, Meta Ads Manager, Campaign Manager 360, Google Analytics 4, Adobe Analytics, Kochava, Adjust, Tableau, or Looker.
• Experience developing or enhancing marketing measurement and attribution frameworks.

Culture & Benefits

• Collaborative, data-driven environment focused on trust, teamwork, transparency, agility, and entrepreneurial ownership.
• Comprehensive health and wellness benefits, retirement savings programs, and paid time off.
• Professional development opportunities and employee perks.
• Onsite fitness center, group classes, cafeteria, dry cleaning, shoe shining, and shuttle transportation from multiple New York-area locations.

Hiring process

• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.