Marketing Associate, Strategy (Lifecycle & CRM)

Location: Hybrid in Dallas, Texas; in-office Monday, Wednesday, and Thursday.

Salary: USD 60,000–75,000 yearly, plus potential bonuses and incentives.

Company

hirify.global is a consumer technology platform that helps families find and manage high-quality childcare, elder care, pet care, and home care.

What you will do

• Support lifecycle marketing strategy across email, push, SMS, in-app, and embedded messaging journeys.
• Coordinate campaign timelines, stakeholders, launch communications, and performance follow-ups.
• Maintain journey maps, creative updates, subject lines, and campaign snapshot data.
• Partner on test-and-learn plans to analyze targeting, personalization, and behavioral journey performance.
• Investigate data and support QA across Tableau, Iterable, and Amplitude.
• Monitor month-over-month and year-over-year trends and collaborate with Product and Engineering on CRM data flows and technical requirements.

Requirements

• 2+ years of experience in lifecycle, CRM, or email marketing.
• Experience with campaign management, content strategy, customer lifecycle strategy, and marketing automation software such as Iterable or Braze.
• Strong analytical, quantitative, data interpretation, communication, presentation, and project coordination skills.
• Ability to manage multiple projects, work independently under deadlines, and collaborate across departments.
• BA/BS degree required.
• Ability to work from the Dallas office three days per week is required.

Nice to have

• Familiarity with automation, AI, and machine learning features in CRM tools.
• Experience improving personalization and operational efficiency through CRM technology.

Culture & Benefits

• Collaborative, agile, and test-and-learn working environment.
• Health insurance, life insurance, and disability insurance.
• 401(k) employer matching program.
• Paid holidays and paid time off.
• Potential annual bonuses and short- and long-term incentives.