17 часов назад
CRM Program Marketing Manager (Remote)
80 237 - 139 077$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Program Marketing Manager (Email, Push & SMS): Leading lifecycle communication strategy and execution for customer engagement in the home and mortgage space with an accent on personalized, multi-channel campaigns and enterprise-scale program delivery. Focus on measuring campaign performance, running audience segmentation and A/B testing, and using analytics to improve messaging and engagement.
Location: United States; remote, hybrid, or in-office work options are available. The role is associated with Costa Mesa and compensation varies by U.S. work location.
Salary: $80,237–$139,077 per year, plus variable pay opportunity.
Company
is a global data and technology company serving markets including financial services, healthcare, automotive, agribusiness, and insurance.
What you will do
- Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
- Launch new CRM campaigns, improve existing programs, and scale successful approaches.
- Manage campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
- Partner with product, marketing, analytics, and other stakeholders on coordinated customer communications.
- Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
- Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
Requirements
- 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related field.
- Experience delivering communication programs at enterprise scale.
- Experience measuring campaign performance and using results to guide decisions.
- Experience collaborating with product, marketing, analytics, and other cross-functional teams.
- Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
- Bachelor’s degree in marketing, business, communications, or a related field.
Culture & Benefits
- Flexible work environment with remote, hybrid, and in-office options.
- Medical, dental, and vision coverage with matching 401(k).
- Variable pay opportunity and bonus plan.
- Flexible time off, including volunteer time off, vacation, sick leave, and 12 paid holidays.
- Inclusive, purpose-driven culture and opportunities to work with advanced data and technology.
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