Director, Performance Marketing (New Business)

Location: United States

Company

hirify.global builds social-first ecosystems that connect brands with modern consumers through integrated strategy, talent, media, technology, and culturally relevant creativity.

What you will do

• Lead performance marketing narratives and integrated recommendations for new business and existing-client growth pitches.
• Align and educate influencer, owned, earned, creative, strategy, business development, and client services teams on performance marketing value and capabilities.
• Own senior agency relationships with Meta, TikTok, Google, Pinterest, Snapchat, LinkedIn, Reddit, and DSP partners.
• Represent the integrated social offering at industry events, panels, and partner forums.
• Identify client growth opportunities, emerging channels, platform alpha and beta programs, measurement innovations, and AI-enabled capabilities.
• Develop the performance marketing point of view, capabilities deck, case study library, and practice-level growth recommendations.

Requirements

• 8+ years of performance marketing experience across paid social, paid search, and programmatic.
• Strong agency-side experience leading performance strategy development and presentations, preferably including new business pitches.
• Deep expertise in paid social platforms, Google Search and Performance Max, and programmatic display, video, and DOOH.
• Executive-level communication and storytelling skills, including comfort speaking publicly at industry events.
• Strong understanding of attribution, incrementality, marketing mix modeling, privacy, and signal loss.
• Proficiency with Google/Microsoft Suite and project management platforms such as monday.com or Asana.

Nice to have

• Experience in a dedicated growth role.
• New business pitch experience.

Culture & Benefits

• Fast-paced, high-growth environment with frequent context-switching across pitches, clients, and internal initiatives.
• Compensation is structured around performance, market alignment, role requirements, and internal pay equity.
• Compensation is reviewed regularly through formal performance reviews and check-ins.
• Accommodations are available throughout the recruiting and selection process.
• AI-enabled tools are not used to screen, assess, rank, or select candidates; AI note-taking may be used during interviews.