Marketing Manager - CRM Ops (Crypto)

Location: Remote in the United States

Salary: $96,000–$192,000 annually, excluding bonus, equity, wellness allowance, and other US benefits.

Company

hirify.global is a crypto platform offering trading, staking, futures, margin, and OTC services to individual and institutional clients.

What you will do

• Lead lifecycle program execution across email, push, and in-app channels for consumer products.
• Build and execute complex CRM campaigns that guide customers toward relevant products and services.
• Develop advanced lifecycle marketing and technology solutions tied to engagement, retention, and revenue metrics.
• Analyze campaign and segment performance, create operational plans, and optimize executions.
• Design experiments and use automation to improve engagement and retention across the customer lifecycle.
• Partner with product, marketing technology, data analytics, lifecycle, compliance, and legal teams to support growth and compliant marketing.

Requirements

• 5+ years of experience leading complex lifecycle or CRM programs from strategy through execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with Braze and other campaign-building tools.
• Strong understanding of B2C lifecycle marketing; crypto experience is advantageous.
• Strong analytical skills with tools such as Tableau, Looker, HEX, and BigQuery.
• Expertise in marketing automation, CRM systems, customer segmentation, and omnichannel subscriber management.

Culture & Benefits

• Fast-paced, feedback-driven environment with opportunities to contribute from day one.
• Bonus and equity programs.
• Wellness allowance and, for US employees, medical, dental, vision, and 401(k) benefits.
• Work with colleagues from diverse backgrounds across a globally accessible crypto platform.

Hiring process

• Job-related skills or work-style assessments may be part of the hiring process.
• Assessment results are considered alongside experience and interviews.