Senior Integrated Marketing Manager (Fintech)

Location: Toronto, ON; hybrid

Annual salary: $135,000–$165,000 CAD. Typical starting salary for candidates fully ready for the role: $150,000 CAD.

Company

hirify.global is a digital banking platform that helps self-made business owners manage cash flow and make stronger financial decisions.

What you will do

• Own the integrated campaign calendar across brand moments, product launches, seasonal initiatives, and always-on programs.
• Set campaign strategy and connect campaign architecture to the brand platform and company goals.
• Write campaign briefs covering audiences, insights, messaging, channel roles, and accountability targets.
• Run campaign kickoffs, checkpoints, launch-readiness reviews, retrospectives, and risk escalation across marketing.
• Define integrated measurement frameworks, coordinate tracking with Data and RevOps, and present actionable results.
• Partner with creative leadership and the in-house Creative Studio to connect brand campaigns with full-funnel impact.

Requirements

• 7+ years of experience in integrated, campaign, or brand marketing.
• Pro-level Asana expertise and strong organizational and operational skills.
• Experience leading major cross-functional campaigns without direct authority over execution teams.
• Strong storytelling, creative concepting, campaign briefing, and customer insight skills.
• Working fluency across paid, lifecycle, organic, product marketing, and creator channels.
• Experience with campaign measurement, budget ownership, tradeoff decisions, and AI-enabled planning, briefing, production, and analysis.

Nice to have

• Experience in regulated industries such as fintech, healthcare, or legal.
• Experience building campaign operations, calendars, brief templates, and shared delivery standards from scratch.
• Experience marketing to small business owners, creators, or entrepreneurs.

Culture & Benefits

• Autonomy and ownership over high-impact work.
• Continuous improvement, direct feedback, and comfort with complexity and ambiguity.
• Active use of AI to improve how work is planned, produced, and delivered.
• Focus on measurable impact and helping small businesses thrive.
• Compensation can grow with impact outside the annual review cycle.

Hiring process

• 45-minute Google Meet interview with a Talent team member.
• 60-minute Google Meet interview with the Hiring Manager, followed by a take-home case study and Marketing team interview.
• 45-minute Google Meet values interview with a leadership team member.