Product Marketing Manager (B2B SaaS)

Location: Toronto, Canada

Salary: $94,000–$117,000 CAD annual base salary or OTE

Company

hirify.global provides a subscription commerce platform for selling products through any channel and device, powering subscriptions for organizations worldwide.

What you will do

• Own end-to-end go-to-market strategy for Business Unit product launches, including positioning, success criteria, and cross-functional execution.
• Define product marketing outcomes and metrics connected to pipeline and new revenue targets, and track launch performance.
• Partner with the Director of Product Management to influence the roadmap through competitive intelligence, win/loss analysis, and market research.
• Develop customer marketing strategies focused on advocacy, expansion, upsell, and cross-sell across the unified monetization platform.
• Lead analyst relations, including briefings, research inquiries, and ongoing positioning with firms such as Gartner.
• Represent product marketing in planning discussions with sales, customer success, marketing, and product leadership, while contributing to pricing and packaging recommendations.

Requirements

• 3–5 years of product marketing experience in a B2B SaaS environment, including ownership of go-to-market strategy.
• Experience with competitive analysis, win/loss research, or market intelligence that influenced product or positioning decisions.
• Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
• Experience developing customer marketing or expansion-stage programs such as advocacy, upsell, or cross-sell campaigns.
• Ability to work autonomously across multiple initiatives and set priorities without close oversight.
• Clear, structured written and verbal communication skills for presenting strategy to sales, product, and executive stakeholders.

Nice to have

• Experience with product-led growth strategies.

Culture & Benefits

• Values-driven culture centered on inclusion, individuality, and enabling people to do their best work.
• Commitment to diversity and inclusion across race, religion, age, sexual orientation, gender identity, disability, and other identities.
• Performance-based bonuses may be available in addition to base salary or OTE.
• Regular employees may be eligible for a full range of benefits.