Product Director (Marketing)

Location: Office-based in Montreal, Canada; Annecy, France; or Paris, France

Company

hirify.global develops original video game experiences, including Assassin’s Creed, Rainbow Six, and Just Dance.

What you will do

• Define product positioning, audience, value proposition, market segment, business model, sales objectives, and SKU strategy.
• Develop communication and marketing strategies, including marketability pillars, key messages, tone, and campaign assets.
• Analyze audience, player, market, and survey data with User Research and Market Data teams.
• Document and communicate the product vision through game bibles, style guides, gate preparations, and stakeholder presentations.
• Ensure game content aligns with positioning, brand direction, differentiation goals, industry benchmarks, and market trends.
• Manage product strategy resources, including teams and budgets, and develop partnerships and other business opportunities.

Requirements

• 7–10 years of marketing experience in game production or equivalent relevant experience.
• Relevant university degree or technical training.
• Bilingual French-English communication skills.
• Leadership, communication, delegation, accountability, human resource management, and multitasking skills.
• Extensive knowledge of the video game market and industry, with the ability to use market trends, player expectations, and multiple data sources in product development.
• Ability to manage change, focus on results and customers, defend a point of view, and incorporate creative vision into marketing strategy.

Nice to have

• Previous experience with multiplayer and live-service games.

Culture & Benefits

• Work with teams creating original and memorable gaming experiences.
• Collaborate with core teams, Publishing and Go-To-Market teams, agencies, User Research, Market Data, and production teams.
• Contribute to innovative entertainment products and diverse player experiences.