Lead, SMC Marketing (ABM Growth Strategy)

Location: Austin, Los Angeles, New York, Palo Alto, San Francisco, or Seattle; office attendance is expected 4+ days per week.

Salary: $121,000–$214,000 annual base salary depending on U.S. pay zone, plus RSUs.

Company

hirify.global Inc. is a technology company operating hirify.globalchat, Specs, Bitmoji, Saturn, and other digital services focused on visual communication and human-centered computing.

What you will do

• Translate business development pipeline goals into quarterly MQA forecasts, pipeline targets, and investment recommendations by industry and region.
• Develop qualified-medium-advertiser acquisition channels through publishers, communities, newsletters, podcasts, agencies, partners, and events.
• Design 1:many, 1:few, and 1:1 ABM outreach and activation plays across content, experiences, audiences, and offers.
• Coordinate delivery across Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD.
• Own the testing roadmap for audiences, demand sources, messages, offers, and experiences, turning successful tests into repeatable ABM plays.
• Measure MQA volume, BD acceptance, completed meetings, and sourced pipeline, using results to scale or improve programs.

Requirements

• 8+ years of B2B marketing experience and 5+ years building B2B demand generation or ABM programs in a high-growth environment.
• Experience with multichannel ABM, qualified-account and pipeline generation, ideal customer profiles, account tiering, and buying-group mapping.
• Strong analytical, forecasting, scenario-planning, experimentation, measurement, and attribution skills.
• Experience evaluating demand channels and partnerships based on buyer fit, qualified reach, cost, operational effort, and pipeline potential.
• Working knowledge of sales operations, CRM, marketing automation, lead-to-account matching, account qualification, and closed-loop reporting.
• BS/BA degree or equivalent experience, with strong cross-functional leadership and communication skills.

Nice to have

• Experience testing new demand channels and partnerships.
• Strong CRM, forecasting, and investment-planning skills.
• Cross-functional leadership across Marketing, Growth, RevOps, and BD.

Culture & Benefits

• Default-together work model with in-office collaboration expected 4+ days per week.
• Paid parental leave and comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation package including equity in the form of RSUs.
• Equal opportunity workplace with accommodation support available.