Marketing Lead, Membership & Consumer Ecosystem

Location: Seattle, Washington, United States; Workplace: On-site

Salary: $85,894–$128,894 per year, plus potential annual performance bonus

Company

Brooks creates running gear and experiences designed to help people feel more alive.

What you will do

• Own and execute global membership campaigns, activation strategies, messaging, and success metrics.
• Optimize the membership value proposition and develop connected experiences across digital, CRM, retail, and events.
• Drive personalization and lifecycle marketing using runner data, audience insights, and behavior-based journeys.
• Partner with Digital Products, Technology, Analytics, Consumer Insights, CRM, regional teams, and external partners to build a unified membership ecosystem.
• Identify opportunities to use AI and emerging technologies to improve personalization and member engagement.
• Define and monitor KPIs covering membership growth, engagement, loyalty, retention, and lifetime value.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related areas.
• Experience developing connected consumer experiences and translating business objectives, consumer needs, insights, and performance data into actionable plans.
• Ability to manage multiple priorities, work independently, operate in ambiguity, and balance strategic thinking with hands-on execution.
• Strong interpersonal, organizational, analytical, and cross-functional collaboration skills.
• Experience with CRM platforms, loyalty programs, marketing technology, or consumer engagement tools is preferred.

Nice to have

• Participation in Brooks sports activities or a strong ability to understand and empathize with runners.
• Passion for improving products, processes, and customer relationships.

Culture & Benefits

• Runner-first culture focused on collaboration, creativity, innovation, generosity, and continuous improvement.
• Inclusive workplace welcoming people from diverse backgrounds, perspectives, experiences, and skills.
• Potential annual bonus based on company performance.