Groups Sales Manager (MICE)

Location: hirify.global, Rome, Italy

Salary: €40,000–€50,000 annual salary

Company

Luxury hospitality operations developed in partnership with Bulgari and Marriott International, focused on premium hotel experiences and high-profile events.

What you will do

• Develop and execute sales strategies for international groups, MICE, corporate groups, conferences, meetings, and prestigious events.
• Manage key corporate and group accounts to drive superior service, repeat business, and revenue growth.
• Generate new business through outreach, networking, trade shows, site inspections, and industry events.
• Prepare the international Groups sales plan and collaborate with Marriott Global Sales MICE colleagues.
• Coordinate proposals, contracts, site inspections, and event execution with Marketing, Revenue Management, Food & Beverage, Events, and Operations.
• Represent the hotel at MICE trade shows and client-facing engagements while monitoring competitors, market trends, and client needs.

Requirements

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
• 4–5 years of experience in international group sales and MICE within luxury hospitality.
• Proven success securing and growing group and event business in a luxury hotel environment.
• Fluent written and spoken English and Italian are essential.
• Strong negotiation, communication, presentation, analytical, organizational, and account management skills.
• Willingness to travel extensively internationally and attend external events.

Nice to have

• Experience with luxury or ultra-luxury hotel brands.
• Experience using Marriott Sales & Catering or comparable hotel CRM and sales systems.

Culture & Benefits

• Opportunity to influence the hotel’s position in the global luxury MICE market.
• International work environment connected to Roman elegance and Bulgari heritage.
• Professional growth and cross-functional collaboration.
• Visibility at high-profile international events.